Reflections upon Paul Hawken's "Ecology of Commerce".

It is hard to overestimate the impact that the 1993 publication of this book had on public perceptions of the relationship between ecology and business. Author Paul Hawken has published dozens of articles and three other books advocating the position that business has an important role to play in leading the way to a sustainable society.

According to Hawken, "business is the problem and it must be part of the solution." Even though he maintains that commerce often has resulted in serious environmental damage, the ideas and much of the technology required to reshape business and the world are already available, if the business community could only find the will to utilize it.