Hawken suggests various avenues to reverse this trend, suggesting that governments and business can work in partnership to establish a "pathway" to eliminate the poisons, that "energizes business, stimulates innovation, preserves employment, and restores the environment." he strongly advocates removing the incentives that currently exist which encourage the manufacture of additional wastes, asking the market to recognize the real costs of these products.
He is strongly in favor of a gradual shift from the use of carbon fuels to one based upon the sun, wind, and waves, as well as a system of accountability that supports and strengthens restorative behavior. Life, he says, may not be as convenient, but in the long run, with sustainability as its hallmark, much healthier for both humans and the earth.
Finally, he challenges business and its leaders to come up with their own plans to not only reach full sustainability, but also help pay to restore what has been lost. Clearly, this book is a thought-provoking blue- print for profound changes in the business community which bear serious consideration and action.
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